Today I’m very lucky to be interviewing Malini Chaudhri. Ph.D author of Shiatsu. Skills Development

Hi Malini, thank you for agreeing to this interview. Tell me a little about yourself and your background?

Hi Kylie. Thank you for having me around. I am from an aristocratic Hindu background and was raised by Irish nuns and British companies in Kolkata and Delhi. I was a language major in English, published a book of short stories before 1987, and then worked in South China Normal University for some years as an Expert teaching English, writing and creative writing.After 1990 I connected with Alma Ata to study traditional Chinese medicine, acupuncture and shiatsu. After a good amount or world travel, this in India blossomed into the spa industry and lifestyle/wellness sector. Habia (Uk Government) in 2008 awarded me the qualification manager certificate for SAARC. Later I joined ISTE with my own rights to technical education in the sector

Please describe what your book is about in a few sentences.
My title Shiatsu, skills development, is an illustrated, extremely spiritual map of the Zen tradition in healing through meridians and points. It covers the tradition from its Chinese heritage to the Japanese expression over the ages, and especially as it is structured for modern workforce.

How would you most like readers to respond to your book?
I feel that Shiatsu therapists, schools and learners read the book. Shiatsu clients and yoga or Zen practitioners enjoy the book.

What are 2-3 key points they can learn/take away from reading your book?
They can learn to transform their internal energy into a stable supply of good feeling, balance and spiritualization. The knowledge of the roots of energy and how the body is organized to synchronize it will become clear.

I inspire my readers to create more time and financial freedom in their businesses and to step into their powers as women. How does your book or your journey relate to this?

Shiatsu, is a means for self-development, and suits the feminine force. I think that personal freedom will definitely be supported by this book. Zen provides balanced support to financial and livelihood issues. Anxieties give way to confidence. My journey is of a Shiatsu therapist at work. I combat trouble from the KI and the world is harmonized to my journey.

Briefly, what led up to or what was the inspiration behind your book?
I passionately love Shiatsu and its energetics. I am very humbled to be supported and authorized by ISTE to deliver this book which is also a training course.

Which writers or other women in business (etc) inspire you to share your message?
India’s Prime Minister and leaders are all women who inspire me. I liked Benazir Bhutto’s book, The Daughter of the East, immensely. Women’s lives are very hard and exploited in this region.

When did you decide to become a writer and what impact has it had on your life?
I actually wanted to build a career as a writer as a kid, and it is a point of contention from my family that I migrated to Spa work. I was assigned skills development in my sector. So now I write and develop spa therapies. Two passions in one.

Where do you write from and what is your writing style like, do you write every day, 5 days a week or as and when or do you aim for a set amount of words/pages per day?
I enjoy exercise and fitness. When I complete writing assignments, research and marketing, writing goes on for 15 hours a day. I manage time for litigation and exercise out of necessity, but writing is important. I meet with targets for a Start Up that this book is listed for and complete pages/blogging on time.

What was the time frame for writing your book? Tell us an interesting detail or two, if applicable. For example, did you finish first draft after one week? Or did you pick it up after 20 years and finally rewrite it?
The book has taken five years, but I managed two more simultaneously, as my project targeted 5 books. There were crazy changes in process with digitization coming in. The internet was frequently attacked, and attempts were made to steal my data. I learnt to work offline on Yandex disk which is based on cloud.

What was the hardest thing about writing your latest book? Do you ever get writers block and tips for getting past this?
There were many movements to stall my book. I complained to amazon that the dates of release listed was different. Createspace made me revise margins at least ten times. Google suspended G+ feeds of two paid accounts in which I promoted. I managed support from my publishers and Indian cyberpolice to overcome issues. And left Google.

How are you publishing this book and why? (Did you find an agent if so how did you go about doing this) (*e.g. Indie, traditional or both)
I found Amazon Kindle and Createspace secure to manage to protect digital data, and keep my controls. I publish ebook and paperback copies.

What were your 1-2 biggest learning experience(s) or surprise(s) throughout the publishing process?
I was amazed to follow the full management that the internet is based on, and that Amazon is based on. More than that I have been overwhelmed following cybersecurity and seo systems.

Did you have a “marketing/tribe” platform in place? On this topic, what are you doing to build a platform and gain readership? (Please add in your links)
Several of my company websites and domains have been attacked. Currently I manage a wordpress site which is my original spa café. I manage platforms through seo and connectivity to many high PR sites, spinning and more that lead my links to the concerned people. My site is www.centerforwellness.in/wordpress

Do you think that the title, design and cover plays an important part in the buying process?
The title is essential for SEO and keyword listing. The design supports easy reading, I pay a lot of attention to the cover and the complete style.

Do you have any advice for other authors on how to market their books? And is there any marketing technique you have used that had an immediate impact on your sales/reach figures?
Personalized sales to Linkedin and Facebook connections worked very well. Goodreads reviews have an instant sale support. A Kindle book can get lost in the web traffic. Constant promotions, posters, reviews and discussions must be shared. They must be shared from very high PR sites as Linkedin, Reddit, Tumblr or Xing. Press releases are essential for books.

Best piece(s) of writing advice we haven’t discussed?
Advice for writing- I recommend (although many will disagree) minimum community activity and external influence at the time that the book is being written. Except if trained, external influences show in the book. The authors style must be sustained and this needs control and discipline.

For a bit of fun – Something personal about you people may be surprised to know?
I love god and all his people. I have mixed hard with saints, Mother Teresa and many more in India. When I am not with a saint I follow the tarot in the Kabbalah or the I Ching. This is divination that I have hinted on in the book that higher level therapists may experience.

What’s next? What is your next project? What have you been working on recently?
I have spent so much time controlling cybercrime to meet with the marketing of my books, that I want to write a book on amazon book enterpreneurship

Where can you see yourself in 5 years’ time?
I would love to travel to spas around the world. Spas are a wellness support that is heavenly in its nature and experience. I like to live in and share this experience.

What is the most important message to women across the globe you’d like to share with them?
I believe that the future belongs to women. The merit and karmic accounts in the world today where there is a reservoir to feed and nurture the world remaining is with women. The world is moving a Yin cycle ahead.

How can readers discover more about you and you work? I have a rich social media network.
Website: www.malini.zumvu.com
Blog: www.centerforwellness.in.wordpress
Facebook: http://www.facebook.com/centerforwellness.delhi
Twitter: http://www.twitter.com/maliniwellness
Lnkedin: https://in.linkedin.com/in/malinichaudhri
Pinterest: http://www.pinterest.com/malinichaudhri
Amazon Author Page: http://amazon.com/author/malinichaudhri
Book Links: (* American, UK, etc.) Goodreads: http://www.amazon.com/dp/B01DQWGJV2

Thank you very much for taking the time out of your busy schedule to take part in this interview.
Can’t wait to spread your message,
Driving & Inspiring Your Freedom

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