Courtney Rashon

Today I’m very lucky to be interviewing Courtney Rashon author of “Giving Face.”

Hi Courtney, thank you for agreeing to this interview. Tell me a little about yourself and your background?

I have been in the beauty industry for ten years now. After I graduated from beauty school in New York, I started out as a celebrity makeup artist working with a variety of tastemakers within the indusrty on documentaries, music videos and magazine photo shoots. I have a proficient background in music and fashion. During my college days, I interned at several record labels in New York and then took a position as Executive Assistant to the CEO and Head Designer of a highly successful clothing brand.

Please describe what your book is about in a few sentences.

Giving Face is a complete guide to beauty. The book gives detailed information about technique, application and instruction regarding make up application. In each chapter, I recommend beauty tips and suggestions on what may be appropriate or inappropriate for every occasion imaginable. There is also a chapter for the guys which is all about men’s grooming.

How would you most like readers to respond to your book?

What I would like most is for the readers to understand the key fundamentals and necessary steps it takes to achieving their best beauty looks by being able to have a guide that offers detailed information on every subject and scenario concerning beauty and grooming overall.

What are 2-3 key points they can learn/take away from reading your book?

Some key pointers would be learning how to perfect their favourite make up techniques and the importance of blending. Also, readers get to know what my personal recommendations are for makeup and grooming as well as learning about must have beauty products I swear by!

I inspire my readers to create more time and financial freedom in their businesses and to step into their powers as women.

How does your book or your journey relate to this?

My book is designed to help women look and feel their best for every occasion. Each chapter will guide women to completely understand what will help them gain confidence when they are uncertain about beauty choices and options.

Briefly, what led up to or what was the inspiration behind your book?

My biggest inspiration for writing the book was to give women and men a reference guide that would be filled with information regarding beauty that would be useful in years to come. Since I am in the beauty industry, and I love making people look and feel good, my clients and audience often suggested that I write a book just like this, I thought it was a great idea and now here we are!

Which writers or other women in business (etc) inspire you to share your message?

There are so many women that I admire. I must say my top three women in business and writers are Oprah Winfrey, Candace Bushnell and Maya Angelou. All of these women are confident, dynamic and powerful. I love that!

When did you decide to become a writer and what impact has it had on your life?

I started writing very early on in my career, before attending beauty school. As an Executive Assistant to the CEO for a major apparel line, I would write our press announcements, company biography and proposals. I started writing about beauty topics in 2011 for Examiner.com. Being able to express myself and write about topics I love and share my experiences is amazing. Because of this, I was offered an opportunity to write my first book.

Where do you write from and what is your writing style like, do you write every day, 5 days a week or as and when or do you aim for a set amount of words/pages per day?

I write at least 5 times a week. Sometimes I’m asked for stories pertaining to beauty, travel, lifestyle and fashion. I make sure my stories are evergreen and I also stay current on what’s new and upcoming in the beauty world. Most of the time, I try to include all of the information on the topics that I am writing about so I do not have a specific word count really. Like my book, when I am writing, I feel that it is important to communicate with your readers as if you are having a conversation with them. Making people feel comfortable and keeping their attention is key, so I make this a practice every time I write.

What was the time frame for writing your book? Tell us an interesting detail or two, if applicable. For example, did you finish first draft after one week? Or did you pick it up after 10 years and finally rewrite it?

My book was written in one month. I started taking notes and creating outlines of what topics I wanted to cover. It was easy to write because I was knew exactly what I wanted to write about.

What was the hardest thing about writing your latest book? Do you ever get writer’s block and tips for getting past this?

The hardest thing about writing the book was making sure that all the current and existing beauty trends were included.

How are you publishing this book and why? (Did you find an agent if so how did you go about doing this) (*e.g. Indie, traditional or both)

Giving Face is being published by Cosby Media Productions located in Atlanta, Georgia. CMP was a great fit for me because they created a “how to” series which will feature books on instruction.

What were your 1-2 biggest learning experience(s) or surprise(s) throughout the publishing process?

My biggest learning experience was patience. It can sometimes become tedious and frustrating during the final stages. This includes finalizing book covers, editing and things of that nature.

Do you think that the title, design and cover plays an important part in the buying process?

Absolutely! Gaining the reader’s attention by having an interesting book cover is important in the buying process. Consumers look for great book titles and eye-catching covers.

Do you have any advice for other authors on how to market their books? And is there any marketing technique you have used that had an immediate impact on your sales/reach figures?

The best advice I could give on a clever and useful way to market their books is by the use of social media platforms, becoming involved in books clubs and promoting your book at local book stores.

Best piece(s) of writing advice we haven’t discussed?

During the writing process, it is essential to make sure that all points that are made are supported by facts. It is also important to be clear and concise with the all the information that you are providing in your book.

For a bit of fun – Something personal about you people may be surprised to know?

I am an animal lover, I love to travel and I’m a major foodie!

What’s next? What is your next project? What have you been working on recently?

My next project will be revamping my cosmetics line #prettygirlgangcosmetics. We are repackaging our Mink and Siberian Sable lashes and adding new products to the line. I am also establishing my organization #prettygirlgangcares as a charity and becoming more involved with issues concerning women, children, animals and issues affecting the world globally.

Where can you see yourself in 5 years’ time?

I don’t know what the future holds, but I would like to have written more books and open medical spas around the country.

What is the most important message to women across the globe you’d like to share with them?

The most important message I would like to share with women is that it is important to be confident and love yourself. Do not settle for anything less, remember your worth and value.

Courtney Rashon

 

How can readers discover more about you and you work?

You can learn more about me by checking out my website https://www.courtneyrashon.com
where I discuss beauty trends, travel and lifestyle. I can also been seen on What’sthe411TV where I am a host and I talk about pop culture, currents events and review beauty trends on our segment FAB 411 and you also can read some of my beauty articles on https://www.thelafashion.com.

Website: https://www.courtneyrashon.com
Facebook: https://www.facebook.com/OfficialCourtneyRashon
Twitter: https://www.twitter.com/courtneyrashon
Instagram: https://www.instagram.com/courtney_rashon
Linkedin: https://www.linkedin.com/courtneyrashon
Amazon Author Page: https://amazon.com/author/courtneyrashon

Thank you very much for taking the time out of your busy schedule to take part in this interview.

Can’t wait to spread your message,
Cheers,
Kylie
Driving & Inspiring Your Freedom

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